It’s been a great week here at Freshtix. We launched lots of new features for organizers that will help them sell even more tickets and manage their events more efficiently. Whoop whoop! Have no fear though, while being very productive we still managed to read this week. Get your read on gang.

How Can You Measure Event ROI? – A Q&A Session With Jennifer Hawkins of DoubleDutch via Event Industry News


Measuring return on investment (ROI) has long been the key factor in determining the success of any type of campaign. Being able to demonstrate just what you have achieved as a result of your financial commitment is not just common sense, but also human instinct.

Why we clipped it: ROI can be a tough thing to evaluate. Especially for event organizers since there are so many metrics to take into consideration.

How to Create the WOW Factor in Event Customer Service via Event Manager Blog


A happy customer (attendee) is often a returning customer (repeat attendee). This post looks at how to create the WOW factor in event customer service. Ensure your event is memorable for all the right reasons and to keep your guests happy, loyal and most importantly coming back to your events!

Why we clipped it: As I’ve mentioned before, customer service is our top priority at Freshtix. This was a great post about the WOW factor. Go read it.

15 Cocktails and Drinks to Warm Up Winter Events via BizBash


As New York and New England braced for a blizzard and with winter firmly entrenched in other parts of the United States and Canada, here are 15 ideas for hot cocktails and beverages to keep guests warm during the cold season.

Why we clipped it: Because booze.

3 Ways Two Little Words Will Transform Your Business via Entrepreneur


A simple “thank you,” delivered with sincere appreciation and gratitude, has the power to transform almost any aspect of your business. Because businesses are made up of people serving other people, and people have a universal need to know they matter.

Why we clipped it: Because it’s so true and sometimes you need a little reminder that a little goes a long way.

23 Cute Football Snacks For Your Super Bowl Party via Buzzfeed


It’s the most important game of the season. Better make sure your food is in good shape.

Why we clipped it: Because these little football themed snacks are so cute! If you make any of them, please send us pictures (and a sample).

Let us know what you read this week or suggest reading material in the comment section on on twitter @Freshtix with #FreshReads


Ashley Staggs

Ashley is a Golden Girls fanatic with a flair for the dramatic. She's a taco bell enthusiast and avid gym-avoider. She's the marketing manager for the next big thing in event creation, Freshtix. Her dog's name is Roxie. She's a chiweenie.


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