We spent most of the week running around the INTIX Annual Conference in Denver. You know, kissing hands, shaking babies. Wait, I don’t think that’s right…Anyway! Here’s what we clipped this week. Get your read on gang.

Cultivating Media Relationships via Event Solutions


If there is one thing that is absolutely, without a doubt, essential to public relations, it’s editorial relationships. In most markets, those doing the pitching often outnumber editors so the media as a whole is constantly inundated with story ideas and general requests. Relationships between the two sides end up ultimately being mutually beneficial—reporters can count on reliable and professional sources while those in a position to provide content may have the opportunity for an increase in press mentions.

Why we clipped it: Getting the right press for your event can have a tremendous impact on ticket sales (and future sales). It’s not as simple as shooting off a press release to a list you buy. The relationships you make with the press are key.

Google Adds Upcoming Events In The Knowledge Graph via Google Webmaster Blog



Last year, Google launched a new way for musical artists to list their upcoming events on Google: schema.org markup on their official websites. Now we’re expanding this program in four ways: Official Ticket Links, Delegated Event Listings, Comedian Events, and Venue Events.

Why we clipped it: This is a major change by Google and could really increase event discovery for users.

Techsytalk’s Epic Guide to Event Tech Trends in 2015: RIP Paper Registration via techsytalk


Like many event planners, you’ve probably resolved to figure out this “technology” thing that everyone seems to be talking about so I’ve put together this guide to help you understand some of the big trends to be on the lookout for in 2015. I’d recommend taking a bit of time this month to research a few of these topics and see how you can implement some of them at your upcoming events.

Why we clipped it: The name Liz King is synonymous with events. If she’s got a Tech Trends paper, we’re reading it.

8 Productivity-Enhancing Tips for Teams via Inc. Magazine


You’ve put together your dream team; now you want to get the best out of them. Here are eight tips to maximize their productivity.

Why we clipped it: Sometimes these lists filled with stuff that’s pretty obvious but this one actually had some great tips for teams.

Meet Skellie: The Skeleton Who Imitates Every Girl on Instagram Ever via Sad and Useless


The Instagram account omgliterallydead makes fun of typical girl Instagram photos with the help of this skeleton…

Why we clipped it: Because it’s hilarious. Duh.

Let us know what you read this week or suggest reading material in the comment section on on twitter @Freshtix with #FreshReads

Ashley Staggs

Ashley is a Golden Girls fanatic with a flair for the dramatic. She's a taco bell enthusiast and avid gym-avoider. She's the marketing manager for the next big thing in event creation, Freshtix. Her dog's name is Roxie. She's a chiweenie.


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