So you crawled out of the turkey coma, sent the in-laws back where they belong, and hauled yourself back into work this week. How was it? Ours was great thank you for asking. We laughed, we cried, we read these great articles. Read on gang.

Event Marketing Secret Weapon: VIDEO via Endless Entertainment


Dr. James McQuivey of Forrester Research did some digging and found out just how much of an impact video can have on its audience. For instance, 80% of your online visitors will watch a video while only 20% will read text content in its entirety. Why is it then that businesses, especially those that are event driven, are not using this incredibly powerful marketing tool in every way possible?

Why we clipped: We totally agree with this and think organizers aren’t fully utilizing video. We believe in video so much we made one too.

How To Pick The Right Food Setup For Your Event via BizBash


When your event includes food, how you serve guests is just as important as what you serve them. We asked several catering professionals to tell us how they help clients determine the appropriate food setup for their events.

Why we clipped: FOOD! Just kidding. But no joke, this kind of stuff is important.

The Secret to Mastering Productivity via Entrepreneur


Productivity. It is a measure of your efficiency and capability to create income. It is a defining factor in all of our lives and entire nations compete with each other based on their per capita productivity. It is a term that all founders strive to be better at.

Why we clipped: Event planning is crazy hectic. There’s so much to get done and sometimes you feel like you’re checking a bunch of things off the to do list but still feel like you’ve barely made a dent. That’s where productivity comes in and we could probably all use a little refresher on how to achieve it.

3 Reasons Why Bullet Points Suck (And What You Should Use Instead) via Trackbat


Bullet points have always been the PowerPoint standard for presenting ideas, data points and guidelines. However, the major problem is that they’re NOT EFFECTIVE. When dealing with slide after slide, having too many bullet points can make us lose focus and ignore the presentation all together.

Why we clipped: Frankly, we’d never really given bullet points much thought. Turns out there’s quite an argument to be made. This was a totally random article but totally useful.

Gangnam Style Has Been Viewed So Many Times It Broke Youtube’s Code via TechChrunch

Just a fun bit of trivia for the coders out there: PSY’s Gangnam Style has been viewed so many times that it broke YouTube’s view counter, making it the very first video to break the reaches of a 32-bit integer.

Why we clipped: Wait, for real? You have to read this. What’s happening in that gif will be happening to your mind.

Let us know what you read this week or suggest reading material in the comment section on on twitter @freshtix with #FreshReads



Ashley Staggs

Ashley is a Golden Girls fanatic with a flair for the dramatic. She's a taco bell enthusiast and avid gym-avoider. She's the marketing manager for the next big thing in event creation, Freshtix. Her dog's name is Roxie. She's a chiweenie.


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