Friday Fresh Reads 2.20

Happy Friday dear organizers! It’s been a busy week here at Freshtix. We spent the first half of the week up in Chattanooga for SFEA. We handed out koozies and they were pretty sweet. We’ve got a bunch of great Freshtix events happening this weekend that we’re going to go and help out with so let’s just get right to it. Get your read on gang.

Ways To Enhance Millennial Relations via Venues Today 

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Millennials are categorized most broadly as the generation born between 1980 and 2000. They are currently the largest generation in the United States, making up one-third of the population and, in the next five years, it is predicted that about one-third of all spending will be done by millennials. But most important, for the industry, millennials are the future subscribers and season-ticketholders, and shouldn’t be left out of the conversation.

Why we clipped it: Millenials are such a topic of discussion. How do we reach them? How do we manage them? How to we keep their attention? This was a good summary looking at the challenges all across the spectrum.

The Value of An Event Manager at Your Event via Endless Entertainment

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If the stress of the last few months of planning or even a year hasn’t made you keel over, your event is ready to take on that challenge. You’re the planner, you know every cue, nook, and cranny, so you very well know you can’t be in ten places at once. And no matter how many pennies you tossed in that fountain dreaming of being a superhero, you won’t grow five extra limbs in order to implement every well-planned element. That’s where the value of an event manager comes in.

Why we clipped it: Because they’re so right. Don’t try to be a super hero. Tights aren’t flattering on most people anyway.

Emotional Experiences Can Drive Event Sales via Special Events 

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It’s one of the most tried-and-true marketing strategies that plays out across just about any industry. A consumer who engages with an ad or has a meaningful experience is more likely to purchase the product or service.

Why we clipped it: An emotional connection to experience is one of the most powerful connections you can evoke and, done properly, will keep your guests coming back time after time.

5 Ways to Remind Yourself How Powerful You Really Are via Forbes

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You, yes you, are far greater than any problem or disappointment that may be present in your life. I don’t care who you are or what you have accomplished, we all go through disappointments in life and struggle from time to time with coming to the realization just how special we truly are.

Why we clipped it: These are excellent little gems advice. I’d like to add, just don’t wear tights.

Possibly Psychic Wheel of Fortune Contestant Solves Puzzle With One Letter via Mashable

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There’s no proof that this contestant, who managed to solve the puzzle with one fairly common letter on the board, has supernatural powers, but for purposes of protecting our own fragile self-esteems, he had some extra help from the universe. He’s totally not just smarter than you.

Why we clipped it: How?!

 

Let us know what you read this week or suggest reading material in the comment section on on twitter @Freshtix with #FreshReads

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