In a time when Google is king and the only thing separating the true thought leaders from the self-proclaimed experts is a computer screen, how do you know who to listen to when you’re looking for information on event planning? It’s simple. Log off, unplug, and pick up a book! Though the practice seems antiquated, books are still one the most reliable ways learn about your industry. Why? It’s because it takes a little more effort to publish a book then to write a blog. And while books may not be updated every day like the internet, the content is thorough and researched. So while we’re not taking away from the digital resources out there, we had to take the time to pay homage to Ol’ Faithful: Long Live The Book!
1. Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life by Andrea Michaels
From one the most legendary event planners comes a semi-autobiographical novel about finding success in the events industry, how she trail blazed her way into being the first ever inductee into the industry Hall of Fame, and branching out internationally . She even touches on current trends like sustainability and social responsibility. With so many jewels in one place, it’s a wonder this one isn’t under lock and key!
2. The Accidental Creative: How to be Brilliant at a Moment’s Notice
This Todd Henry instaclassic self-help paperback is an all-in-one tool written to inspire creativity at a moment’s notice. Whether you’re a natural creative or you need a little more… inspiration, this is the perfect how-to manual on kick starting the creative process.
3. The Wiley Event Management Series’ Special Events: A New Generation and the Next Frontier
This sixth edition textbook features all new content for event planners and marketers. It’s sections on greener events, corporate social responsibility, and theoretical case studies are an excellent resource for how to keep you business practices current while focusing on sustainability. Dr. GJ Goldblatt incorporates event measurement, evaluation, and assessments into a number of chapters, as well as chapter on how technology may be harnessed to help improve their events finances, quality, environmental, and other strategic outcomes.
4. Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen
Marketing Your Event Planning Business is tailored specifically to the needs of event planners and marketing managers in the travel, leisure, and hospitality industries. It’s a step-by-step guide for gaining a competitive edge in a growing industry, pursuing new markets, and finding new business. It covers all the major topics in event planning marketing, from diversifying your client base, developing niche markets, improving customer service, establishing emergency business plans, and more.
5. Brand Your Instagram: How to Increase Your Followers and Generate Income by Nicole Smith
This recently released book by Los Angeles based social media specialist, Nicole Smith, answers the question that every event marketer is asking: How do I leverage the power info Instagram to make money? With one of the most diverse audiences, limited tools for audience segmentation, and complicated analytics, Instagram can be a tricky one. Brand Your Instagram is a step-by-step guide is filled with straightforward, hands-on strategies that will transform the visibility, branding, and effectiveness of your current social media strategy.
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