Friday Fresh Reads 4.24

Spring is in the air! The birds are singing, the flowers are blooming, I can’t stop sneezing, and fun-filled summer events are rolling onto Freshtix. It’s our favorite time of year (read busiest). So take your  mobile device of choice out into the sunshine and catch up on everything we picked this week. Get your read on gang.

3 Marketing Hacks #EventProfs Should Learn From Startups via sli.do blog

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Letting people know about your events via traditional marketing channels is however getting more and more difficult. And therefore many event planners are looking for alternative marketing means or hacks for increasing attendance at their events. And that’s where growth-hacking comes in… the buzzword with the capital B in the startup community.

Why we clipped it: We’re in the same boat. Since we’re a startup we’re always thinking about ways we can growth-hack. So you should learn from us. And then we can learn from you. And then we’ll all just be learning and hacking and it’ll be awesome.

32 Places for Cheap Stock Photos for #EventProfs via PlannerWire

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PlannerWire has rounded up 32 of the best places to get licensed stock images for free or cheap to help you on your little association and event marketing adventure… Remember, these are “stock photo sites”, not “exactly the image you need in 10 seconds sites” so you still have some hunting to do.

Why we clipped it: It’s an age old problem that will seriously never die. You need images and you need ’em cheap. You really can’t bookmark enough blog posts about places to find cheap or free images. For real though.

Five Cost-Cutting Tips for Events via Sheffield Business School

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This one doesn’t have a nice abstract for you to preview. But that’s probably because it’s in the title so just go read it.

Why we clipped it: It’s a quick read about saving money. That is all.

The 4 Essentials to Building Your Brand on Social Media via Entrepreneur

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Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority — and one of the best ways to build that is through the savvy use of social media.

Why we clipped it: You’ve probably read some variation of this article a million times. I liked this one because it went beyond the obvious and actually gave some tips that this marketing genius I hadn’t even thought of.

The internet is freaking out over this Chinese app that turns you into a hilarious dancing cartoon via Business Insider

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The internet has been obsessed with a new Chinese app called Huanshi that turns you into a hilarious dancing cartoon character. Huanshi is called MyIdol in the U.S. App Store, but that name is the only English thing about the app — the entire app is still in Chinese. This makes navigation a bit tricky, though many people are saying that the confusion is all part of the fun.

Why we clipped it: It’s seriously hilarious. I spent an hour making one of our Marketing Coordinator Johanna popping out of a box. You must try this. Of your boss.

Let us know what you read this week or suggest reading material in the comment section on on twitter @Freshtix with #FreshReads

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