Friday Fresh Reads 12.19

Christmas is just around the corner and Hanukkah is in full swing! Can ya feel it? Booze Claus (Freshtix Co-Founder Iain) came around the office today and gave everyone a festive bottle of bubbly! If there’re typos in this week’s Fresh Reads you’ll know who to blame. Get your read on gang.

Best of 2014: 11 Useful Tech Tools Event Pros Should Know About via BizBash

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Here’s BizBash’s review of new technology—from simple video conferencing to beacon-based tracking systems—that is impacting the way events are planned and experienced.

Why we clipped: So many end of year lists! This is a good one though. Lots of useful apps and programs for the busy event professional.

Your Day-Of Game Plan: Steps to Take Before Your Guests Check-In via Grand Planner

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Creating a focused game plan for the day of your event can help make sure that last-minute touches won’t fall through the cracks. These five steps will help you anticipate any problems that may come up throughout the day, and figure out how to solve them before they ever happen.

Why we clipped: No one likes being stressed. We’ve helped tons of organizers get through that day-of madness and agree these are 5 must-dos.

From Start To Finish, This Is How Beacons Send Ads To Your Phone While You’re Shopping via Business Insider

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Business Insider asked inMarket, a mobile marketing agency, exactly how much planning goes into a beacon campaign and how the technology works. They gave us a step-by-step insight into a holiday beacon campaign currently running for the agency’s client Sun Pacific.

Why we clipped: Beacons were a big topic of discussion at IMFCON in Austin the other week. We notice while everyone was talking about them, no one really understood what it took to employ them. Problem solved friends.

6 Ways to Think Smarter in 2015 via Inc. 

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When it comes to using our brains, most people are on autopilot. Rather than be creative, engaging, and empathetic, most people tend to be lazy thinkers, hobbled by their egos, biases, and emotions. Fortunately, there are steps that you can take, today and in the coming year, to increase your mental strength–to think smarter.

Fortunately, there are steps that you can take, today and in the coming year, to increase your mental strength–to think smarter.

Why we clipped: Because that picture is impossibly cute. Article wasn’t bad either.

How 3D Printing Made The Perfect Prosthetic Legs For Derby The Dog via Popular Science

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You should see this dog run. Derby was born with deformed front legs, but recently received a pair of 3-D printed prosthetics, which he is quite good at maneuvering in.

Why we clipped: Try not to fall in love with this inspiring pup. There’s a video. We can’t handle it.

Let us know what you read this week or suggest reading material in the comment section on on twitter @Freshtix with #FreshReads

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